PHOENIX FASHION WEEK

SHOW NOTES: EVOLUTION

THIS SHOW WAS ABOUT EVOLVING. WE WANTED TO TELL A STORY THAT MOVES US PAST OUR LAST COLLECTION “MISTAKES HAVE BEEN MADE, IM EXHAUSTED.” THIS WAS A TWO LOOK COLLECTION SO IT GAVE US THE ABILITY TO EMPHASIZE THIS EVOLUTIONAL PROCESS.

AS LOOK 1 ENTERS THE STAGE SHE WILL BE IN A HURRIED MOTION. RUSHING TO GET TO WHERE SHE NEEDS (OR WANTS) TO BE. STILL PUTTING ON HER OUTFIT, MAKING SURE HER HAIR LOOKS GOOD, AND SHE DID NOT FORGET ANYTHING LAST MINUTE. SHE’S RUSHING BECAUSE SHE KNOWS AT ANY POINT IN TIME, IF SHE’S NOT PERFECT SHE COULD LOSE EVERYTHING. HOWEVER, NOBODY SEES WHAT IS BEHIND THE VEIL BECAUSE IT’S WHAT WE ALL HIDE. WE DON’T WANT ANYBODY TO SEE THE MISTAKES OF THE PROCESS JUST OUR VERSION OF PERFECTION AS A RESULT.

WHEN LOOK 2 COMES ENTERS, THERE IS A COMPLETE 180 CHANGE IN PACE AND DEMEANOR. CONTINUING THE EVOLUTION STORY, LOOK 2 HAS FOUND A VERSION OF HIMSELF THAT HE IS COMFORTABLE WITH SHARING WITH THE WORLD. HE WANTS TO SMILE AND WANTS PEOPLE TO SEE HIS SMILE. EVEN IF THIS NEW CONFIDENT DEMEANOR IS FALSE, IT DOES NOT MATTER. THE WORLD BELIEVES HIM AND THAT IS ALL THAT MATTERS. THE MISTAKES DO NOT MATTER ANYMORE BECAUSE THEY BELIEVE HIM.